inside-the-lines strategy ... outside-the-lines creativity

Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other leaders.

Tourism & Marketing
Health & Healthcare
Real Estate & Home
Retail & Food
Fun & Games
Business to Business
Economic Development

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Business-to-Business Copywriting

	Whatever your product, industry or service, I'll listen, research and write to meet your goals. I've helped to produce strong work and solve diverse challenges for business and industry. It helps to understand the dynamics of a speed skater's crash helmet and see things with the clarity of a surgeon's loupe or get the "why" of the smart engineering behind a commercial bakery display case. I solve B2B challenges, whether it's packaging copy for hard-hitting hammers, traffic-drawing tradeshow exhibits, noticeable endcaps or creative collateral. Related work includes economic development to promote communities, states and regions, from site-selection to industry-specific feature stories, campaigns and collateral.

My experience includes:

	• Expert interviews	• Sales support and collateral
	• Research and content organization	• Newsletters – e-news and print
	• Writing and editing web content	• SEO, responsive web content and updates
	• Ads, ad campaigns and PR	• Creative tradeshow and event concepts
	• Direct marketing	• Press releases and media kits

 

Manufacturing Barker Commercial Refrigerated Display Cases – Floral	Barker Refrigeration Display Cases – Bakery	Barker Refrigeration Display Cases – Dairy and Deli		Manufacturing Barker Refrigeration Sales and Spec Sheets
Sprint B2B Ad and Brochure	Sprint B2B Ad	Sprint B2B – Telecom Brochure		Sprint North Supply Catalog
Hy-Vee Food Stores Packaging & Sales Collateral	Burlington Basket Co. New Product Launch	DaySpring Cards – Catalog & Merchandising Displays		Borgen Commercial Display Cases - Sales Collateral
Dash Phone Systems B2B Direct Mail	Dash Phone Systems B2B Direct Mail	Sprint B2B Catalog
Staples Office Supply Private-Label Packaging Guidebook	Staples Office Supply Branding and Marketing Strategy	Staples Office Supply Private-Label Brand Development
Sprint & Starbright Foundation: Corporate Cause Marketing Partnersship PR	Picazo Telecom B2B Ad	Picazo Telecom B2B Ad		Sprint B2B Direct Mailer
Wal-Mart Packaging, Branding & Product Development	Jay Imports Tradeshow Marketing	Jay Imports Tradeshow Marketing		TriQuest Private-Label Branding, Packaging and B2B Sales Collateral
Business Facilities Magazine Article	Chamber of Commerce Regional Development Publication	Chamber of Commerce Regional Development Publication		Business & Economic Development Samples