inside-the-lines strategy ... outside-the-lines creativity

Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other professional communicators.

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THE DOG BLOG
An Unauthorized Autobidography co-edited by BFF Spunky & Jasmine for dog lovers, sheltie fans & friends

Hy-Vee ... private-label identity, branding and packaging

Everything from Soup to Nuts

Hy-Vee operates more than 220 grocery and retail stores in the Midwest. My work for Hy-Vee included development of original trademark names, branding, packaging, copy and collateral for basic grocery and retail products.

Work involved trademarking original brands, developing packaging copy and tending to UPC and nutrition-panel specs for a full range of food and grocery and nongrocery products.



Page is under development. Additional products coming soon.

Trademark Name Development & Copywriting		Food Packaging Proofreading & Editing